Join us for the workshop Walking Through and Scrolling Back: Digital Ethnographic Methods for Platform Research, organized by the Methods Lab. On May 12–13, 2026, Dr. Daniela Jaramillo-Dent will introduce participants to innovative ethnographic approaches for studying visual and interactive social media platforms.
This hands-on workshop focuses on two complementary methods: the walkthrough method and the scroll back method. Participants will learn how to engage directly with platform interfaces to better understand how design features, technological mechanisms, and cultural references shape user experiences. In addition, the scroll back method will be explored as an interview-based adaptation, inviting participants to revisit their own platform histories and reflect on their interactions and meaning-making processes. Through practical exercises and examples from digital communities, the workshop offers valuable insights into how discourses emerge and evolve on visual platforms such as Instagram and TikTok.
The workshop is designed for beginner to intermediate researchers who are interested in expanding their qualitative methodological toolkit.
Seats are limited. To learn more, please visit our program page. We look forward to welcoming you!